If you remember, what tipped me off about the Columbus Crew SC name change was the fact that they registered for new domain names. The whole explanation is available here.
What was intriguing was the fact that the Crew SC didn't go live with the new domain names. They sat parked by GoDaddy until a few weeks ago. On January 27, Senior Director of Marketing and Communications, Arica Kress tweeted that columbuscrewsc.com was live. The site remained the same as it was with the old domain thecrew.com, as they already had been using the new brand content there.
I jokingly asked Kress on Twitter about columbuscrewsc.org and columbuscrewsc.us. They were still parked at GoDaddy. A little bit later she said they were live. Those domains redirect to columbuscrewsc.com. Either I spoke a bit too soon or reminded them off the other domains they registered last year.
Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts
Monday, February 9, 2015
Thursday, October 30, 2014
LAFC
In my attempt to scoop the Columbus Crew SC logo before it was unveiled I spent a fair amount of time in the database of the US Patent & Trademark Office. The filings are publicly available and fairly easy to search.
I came up empty handed in searching for the new Crew logo. However, I learned a few things about Major League Soccer in the process. For one, they hold the trademarks for most, if not all, the logos in the league. I presume this is because of the 1 entity system.
However, sometimes trademarks will filed by investor groups before they were transferred to MLS. There are two Los Angles related trademarks that were filed this way. These are the following images:
During the LAFC presser by MLS I noticed @wrongsideofpond retweeted an image from @fltrotta. They had stumbled across the first image above.
I remembered seeing these filings when searching the database for Major League Soccer owned trademarks. I did not think much of them at the time since I was focused on the Crew. However, they may be relevant given the LAFC announcement.
It seems that CHIVAS GUADALAJARA LICENSING LLC originally filed for both on January 17. 2014 and transferred them to Major League Soccer on February 26, 2014. The relevant filings can be seen here and here.
I have no idea what this means in regards to LAFC. If the new investor/operator group wants to use the LAFC logo above MLS already has the trademark. However, they could just sit on them and use a different logo.
I came up empty handed in searching for the new Crew logo. However, I learned a few things about Major League Soccer in the process. For one, they hold the trademarks for most, if not all, the logos in the league. I presume this is because of the 1 entity system.
However, sometimes trademarks will filed by investor groups before they were transferred to MLS. There are two Los Angles related trademarks that were filed this way. These are the following images:
I remembered seeing these filings when searching the database for Major League Soccer owned trademarks. I did not think much of them at the time since I was focused on the Crew. However, they may be relevant given the LAFC announcement.
It seems that CHIVAS GUADALAJARA LICENSING LLC originally filed for both on January 17. 2014 and transferred them to Major League Soccer on February 26, 2014. The relevant filings can be seen here and here.
I have no idea what this means in regards to LAFC. If the new investor/operator group wants to use the LAFC logo above MLS already has the trademark. However, they could just sit on them and use a different logo.
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